posted December 19, 2003
Shanty Creek Resort - a four-season, 4,500 acre resort featuring 72 holes of championship golf and 46 ski slopes - has contracted Gammet Interactive to develop and design a permission based e-mail marketing campaign.
The program will be initially designed to deliver information about the upcoming ski season and build relationships with current, future and past leisure guests. In the future, the campaign will target family travelers, golfers and planners of meetings and conventions with communications based on their interests.
Shanty Creek Resort is located in Bellaire, Michigan.