posted December 18, 2002
The Rockford Area Convention and Visitors Bureau has contracted Gammet Interactive to manage its 2003 e-mail marketing campaign designed to enhance communication and build relationships between its current, future and past visitors who have opted-in to receive information via e-mail.
The program will focus on building the current e-mail database along with collecting travel related interests from active subscribers in an effort to deliver targeted content. It will be based on the core travel product offered in the Rockford area such as golf, gardens, antiques, arts and culture and family fun. The program is scheduled to kick off in mid-January 2003.