posted November 20, 2002
Ann Arbor Area Convention and Visitors Bureau, the official tourism promotion agency of the Ann Arbor area and Washtenaw County, has renewed its agreement with Gammet Interactive to manage the organization's permission based e-mail marketing program for the 2003 calendar year.
The Ann Arbor CVB has been a client of Gammet Interactive since the inception of the company in the fall of 2000. Gammet will continue to provide e-mail marketing program management along with development and distribution of the Ann Arbor e-Specials program. The database management and e-mail distribution will be done by nTarget, an e-mail marketing tool located in Huntersville, NC.
Ann Arbor was one of the earliest mid-sized convention and visitors bureaus to deploy a successful e-mail marketing campaign. The current campaign features several targeted messages highlighting travel product in the areas of golf, arts and culture, dining and group meetings.
Gammet also provides strategic insight to the organization regarding travel industry and consumer marketing trends.