posted November 1, 2002
Travel Michigan, the official tourism resource for the state of Michigan, launched the inaugural Michigan e-Specials program today. The program will be managed by Gammet Interactive.
Michigan e-Specials is an online marketing program that features monthly travel specials and deals supplied by hotels, resorts and attractions. The e-Specials are sent to opt-in subscribers of the Travel Michigan e-mail database who have indicated an interest in "Deals and e-Specials" along with being posted throughout the michigan.org domain.
The program is an excellent example of a public/private sector co-operative marketing venture and is modeled after successful programs in North Carolina and Ann Arbor. Visit the nTarget e-Specials Program website for more information on the program.