posted September 6, 2002
The Rockford Area Convention and Visitors Bureau and On the Waterfront, contracted Gammet Interactive to design, develop and distribute a series of e-mail marketing messages to promote the final months of the area's "Rockin' Summer" event campaign.
The messages are targeted at past consumers who expressed interest in the Rockford area from a variety of sources and are intended to drive consumers to action points within selected web properties that feature a variety of special events, programs and attractions. The program is specifically designed to boost overnight travel in the final days of summer and early fall to the Rockford, Illinois area.