posted June 24, 2003
Gammet Interactive was selected to conduct a web site and e-mail marketing assessment program for the Greater Woodfield Convention and Visitors Bureau of Illinois. The objective of the program is to review all aspects of an organization’s web site and e-mail programs, provide a documented assessment of these programs, and then detail plans to effectively enhance the programs based on current online and travel tendencies.
The program includes, but is not limited to, overall brand management, navigation, usability, content placement, niche leisure markets, group sales positioning, cross-channel integration, site optimization, search engine strategies, online reservation integration and measurement guidelines.
The Greater Woodfield Convention & Visitors Bureau is based in Schaumburg, IL and is the tourism promotion agency of Greater Woodfield’s northwest suburban area.