posted May 1, 2003
Gammet Interactive's e-Strategist and founder, David Serino, has been selected to present a program to the Bloomington, Indiana travel, tourism and hospitality industry on May 13 during National Tourism Week 2003.
The program presentation is entitled: “e-Travel Marketing: The Trends, the Consumer and Your Travel Product.” Serino’s presentation will cover details on recent e-mail travel trends including the consumer’s use of the Internet to plan and book travel; how to build a customer relationship management system through e-mail marketing; and the segmentation of data to match the best prospects with consumable travel products.
The Bloomington Convention & Visitors Bureau is the official tourism marketing agency of Bloomington, Indiana.