e-Mail Marketing Program for Fourth Consecutive Year
posted April 28, 2006
The Rockford Area Convention and Visitors Bureau has once again contracted Gammet Interactive to design, develop and distribute its e-mail marketing messages to promote the city to current and prospective leisure travelers.
The program includes special messages for the area's "Rockin' Summer" and "Winter Rocks" campaigns along with additional marketing promotions that will range from weekend packages to special events.
The messages are targeted at past consumers who expressed interest in the Rockford area from a variety of sources and are intended to drive consumers to action points within selected web properties that feature specific information on the promotions listed in the e-newsletters.
The program will begin with the "Rockin' Summer" promotions. The program is specifically designed to boost overnight travel in the final days of summer and early fall to the Rockford, Illinois area.
Visit this link to view a copy of the current "Rockin' Summer" newsletter template.