posted April 10, 2003
The Detroit Superbowl XL Host Committee has selected Gammet Interactive to develop and manage a permission based e-mail marketing campaign that will be used to promote the 2006 Superbowl. The game will be played at Ford Field in Detroit on Sunday, February 5, 2006.
The program will be designed to communicate with community members, visitors and volunteers. The program will be begin with quarterly e-newsletters in 2003, bi-monthly e-newsletters in 2004 and monthly updates and bulletins in 2005.
The Detroit SBXL Host Committee consists of a 40-member Board of Directors along with staff members who handle the day-to-day business operations. The Host Committee will serve as a liaison between the NFL, the City of Detroit and other sponsoring parties leading up to the game in 2006.