posted April 5, 2006
Gammet Interactive was selected to conduct an e-mail marketing assessment program for the Michigan Grape and Wine Industry Council. The objective of the program is to review all aspects of the organization’s e-mail marketing program, provide a documented assessment of the program, and detail plans to effectively enhance the e-mail program based on current online and travel tendencies.
The program includes overall brand management of the messages, navigation, usability, deliverability, measurement guidelines and content placement. Recent wine industry consumer research and focus group data will also be considered when the final report is compiled.
The Michigan Grape and Wine Industry Council is based in
Lansing, MI and is a 10-member Council established by the Legislature to promote Michigan's wine and wine grape-growing industries.