posted January 10, 2003
The Fort Wayne, Indiana Convention and Visitors Bureau has contracted Gammet Interactive to develop and design an e-mail marketing campaign to promote the destination. The program will enhance communication and build relationships between current, future and past leisure visitors to the Fort Wayne/Allen County area.
The campaign will target family travelers, genealogical researchers and women who are looking for a safe, relaxing and interesting getaway in a mid-sized, Midwest urban area. Consumers who have opted-in for more information via e-mail will receive future customized communications based on their specific travel interests. The program is scheduled to launch in March of 2003.
The Fort Wayne/Allen County Convention and Visitors Bureau is the official tourism promotion agency of the Fort Wayne/Allen County, Indiana.