In July of 2009, Gammet Interactive created an original algorithm that featured 13-points and 28 objects of social media measurement. That algorithm was then used to create a social media assessment and evaluation of the 50 official U. S. tourism office web sites.

After visiting the official web site of each state tourism office/destination marketing organization (DMO), Gammet Interactive utilized the evaluation system to create the "How Social is Your State DMO?" rankings.

The state destination marketing organizations are ranked from 1 through 50, based on total evaluation scores. The total scores are based on the weighted scale with values that were determined from an assessment of the social media outlets based on popularity and importance of brand awareness.

The evaluation is conducted each quarter and the rankings are used by many state tourism offices to benchmark their social media presence and success. To view all of the rankings "How Social is Your State DMO?", starting with the latest ranking, visit this link.